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California Chapter Presents: FlexDemand Series Part 4/6: Business Models and Challenges

10/09/2025 , 3:00 PM–4:30 PM EDT

Presented by the California Chapter

This session provides:​

  • An examination of the evolving business environment for FlexDemand, highlighting operational strategies, emerging business models, and the challenges of aligning diverse asset types withmultiple value streams, and will:​
  • Identify and compare emerging FlexDemand Business models and operational strategies​
  • Understand the roles of different stakeholders in FlexDemand ecosystems​
  • Discuss Regulatory and Operational Challenges​
  • Share insights from real-world implementations and pilot programs

Moderator

Joe Bourg

Joe Bourg

Vice President of Business Development for Grid Services, Olivine

Joe Bourg has over 3 decades of experience in the electric utility sector with deep expertise in Integrated Resource Planning, program design and implementation, renewable energy project development, policy analysis and development, and Distributed Energy Resource (DER) management. At Olivine, Joe leads business development, customer and equipment vendor resource acquisitions and aggregations, and technical and financial oversight to strategic projects. He is a key architect behind Olivine’s DER Valuation Model (DER-VM), which helps utilities assess the load impacts and financial benefits of Virtual Power Plants (VPPs) powered by Olivine’s DERMS platform.

Speakers

Wendy Brummer

Wendy Brummer

Program Manager, Demand Response, Pacific Gas & Electric

Wendy Brummer develops and supports DR programs at Pacific Gas and Electric Company in San Francisco. Since 2008, she has focused on residential DR programs including AC cycling, behavioral, DER technologies and critical peak pricing along with Automated DR incentives. She is currently the chair of the board of directors for Literacy for Environmental Justice which empowers youth and young adults through workforce development in a native plant nursery, habitat restoration and urban park stewardship. She also loves gardening and small dogs.

Joel Dickinson

Joel Dickinson

Senior Manager Distribution Integration, Salt River Project

Joel Dickinson has over 17 years of experience in the utility industry, most of that in the capacity of deploying new technology and supporting the connection of inverter-based resources to the Medium Voltage distribution network. Joel’s recent focus has been directed towards the construction of a microgrid test facility in a substation in Phoenix. He is currently advising SRP team members investigating the feasibility of leveraging battery storage to support a non-wires alternative project.

Paul Heitmann

Paul Heitmann

Manager Clean Energy Division, New Jersey Board of Public Utilities

Paul Heitmann brings expertise on distributed energy integration, transportation electrification, and grid modernization to the New Jersey Board of Public Utilities, focusing on developing regulatory frameworks for increasing DER interconnection, aggregation, and participation. Previously, he provided business and technology consulting services focused on sustainable energy, where he developed and marketing solutions designed for interoperability with the emerging Smart Grid utility infrastructure. As a leading expert on electric-vehicle-to-grid and charging infrastructure technologies, he served as a member of the IEEE Smart Grid standards committee and consulted on several related smart grid standard development initiatives. Heitmann also was a founding member of the Mid Atlantic Grid Interactive Cars Consortium (MAGICC) that worked to develop Smart Charging and Distributed Energy Resource capabilities into a comprehensive Demand Response solution set for utility and commercial programs.

Ben Pickard

Ben Pickard

Vice President Corporate Development, Cpower

Ben Pickard brings more than 15 years of experience in investing, strategy, and new business creation at multiple scales in distributed and renewable energy, utilities, real estate and industrials. Ben is currently the Vice President of Corporate Development at CPower Energy Management, where he focuses on strategic M&A and new growth initiatives. Previously, Ben held various roles at National Grid, Safari Energy, LLC, Clinton Foundation, Senergy USA, Macquarie Bank, and Infosys Technologies Ltd. industrials.

Details

  • Date: 10/09/2025
  • Time:
    3:00 PM–4:30 PM EDT

Organizer