AESP Marketing Topic Committee Presents:

Putting People First- Systems for Customer Feedback and Market Scans

Speakers:

Nick Neverisky – Manager, Consumer Insights, VEIC
Hillary Andrews – Director, Marketing & Communications, Efficiency Vermont
Jahmai Sharp – Senior Manager, Marketing & Communications, District of Columbia Sustainable Energy Utility

Description: Learn VEIC’s approach to help sustainable energy program managers keep their finger on the pulse of customers’ experiences and the market at large

Learning Objectives:

1. What moments in customers’ journeys do you want to prioritize for collecting feedback?

2. What strategies make it easier to transfer lessons learned between programs?

3. What data sources can provide insight into customer’s experiences?