Mastering Marketing Strategy – Leveraging Data for Omni-channel Success

Join AESP MARCh and industry experts for a panel event discussion on today’s marketing landscape and orchestrating a successful utility program marketing campaign. The development and execution of such campaigns require data-driven targeting methodologies, seamless collaboration across multiple teams, the ability to quickly assess and pivot, and the creativity to design a compelling, omnichannel marketing plan, that drives results.

In this session, we’ll explore:

• Omnichannel Marketing Strategy: Crafting seamless, engaging collateral across multiple          media tactics and touchpoints
• Data-Driven Targeting: Harnessing the power of analytics and segmentation that increase       conversion results.
• Campaign Optimization: Maximizing marketing impact with smart resource allocation             and optimization.
• Targeted Outreach: Meeting customers where they are, especially diverse and income-             eligible audiences, with tailored, impactful marketing outreach.

Get ahead in the ever-evolving marketing landscape. Whether you're looking to refine your targeting methods or enhance your campaign’s effectiveness, this webinar is designed to equip you with actionable strategies and insights.

Schedule:
1:00 – Welcome and opening remarks
1:10 – Presentations
2:00 – Panel Q&A
2:30 – Close

Confirmed Speakers from:
CMC Energy Services
ConEd
Greenlite
ICF
PECO

We're looking for sponsors.
If your company is interested in sponsoring this event, please contact Spencer Geratschek.