Hosted by the Marketing Topic Committee:

As energy efficiency marketing gets more complicated, it’s more important than ever to meet people where they are, and engage them with personally relevant communications in order to drive action.  Social Marketing is a well-known tool for providing strategic planning framework for energy efficiency marketing- but did you know that it can also help provide an efficient and effective guide for program implementation and evaluation?  

In this session we will:

1. Help audiences understand the social marketing planning framework and how to use it to formulate behavior change strategies.
2. Demonstrate how to incorporate this framework into marketing, program implementation, and evaluation.
3. Explore real-world examples of how social marketing principles have been successfully applied to energy efficiency programs to drive measurable behavior change.

Speakers: