AESP’s Workplace Essentials Self-Paced Courses
Ensure you are armed with all the workplace skills that college doesn’t equip you with – and do so on your own time.
Content Marketing (90 Day Access)
Members: $255 (3 Group Member Points) / Non-Member: $349
Content marketing – a strategic marketing technique that involves the creation and distribution of high-quality content to attract and retain a target audience – is increasingly important throughout the energy industry. Compared to traditional advertising, content marketing has the potential to resonate more with customers because it is tailored to their specific needs and interests. This course provides an introduction to content marketing, focusing on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience. It includes energy-specific case studies that show how utilities have improved the performance of their energy efficiency programs and increased customer satisfaction through high performing content marketing initiatives.
This course is aimed at helping those involved in marketing strategy tailor their content to meet the specific needs of potential customers as they travel through the sales funnel, build brand awareness, and establish the brand as a trusted source of expert advice.
Learning Objectives
- Define content marketing, and explain how it relates to social media and SEO
- List the major types of content used in content marketing, and explain the strengths of each
- Explain the purpose and goals of a content marketing plan
- Describe the online marketing funnel, and explain which types of content are appropriate for which stages of the funnel
- Articulate the advantages of audience targeting and audience segmentation
- Explain the role of influencers in content marketing
- Describe the process of channel management, and explain why it is important to furthering your marketing goals
- Articulate the unique importance of video to content marketing campaigns
- Explain the importance of measuring your campaign’s effectiveness, and list the major performance metrics
- Explain the advantages of repurposing content
- Define a content audit, and explain its importance in content marketing.
Awards 0.3 CEUs / 3 PDHs (Click for more info)
Offers 0.3 CEUs / 3 PDHs with passing score of 70% on end of the course quiz
AESP is accredited by the International Association for Continuing Education and Training (IACET). AESP complies with the ANSI/IACET Standard, which is recognized internationally as a standard of excellence in instructional practices. As a result of this accreditation, AESP is authorized to issue the IACET CEU. AESP instructors disclose in advance that they have no interest in any product, service, or material discussed during the course. This information is stated orally and in the training course handbook.
Advanced Excel (90 Day Access)
Members: $225 (2 Group Member Points) / Non-Member: $299
While many people have a solid understanding of Excel’s basic tools and functions, learning advanced Excel skills can help you more rapidly clean data, create new analytic solutions, and help you save time overall. This course will teach you the more advanced skills and features available in Excel, including style templates, conditional formatting, data validation, data manipulation, and pivot tables.
Learning Objectives
- Employ built-in cell style templates, or produce a custom one, to streamline the data entry process
- Create a drop-down list to restrict data entry values
- Utilize the Conditional formatting feature to apply formats to a cell or a range of cells based on specific criteria
- Organize worksheet data using the Group Function
- Use the Consolidation Function to combine data from several worksheets into one
- Differentiate between and discern when to use a relative or an absolute reference in a formula
- Change the orientation of an array of data using the Transpose function
- Use the Advanced filter Extract data from a data set based on complex criteria using the Advanced Filter tool
- Analyze data using Pivot Tables
- Calculate data across several worksheets with the same structure using a 3D reference
- Perform partial searches when filtering or analyzing data using wildcard characters.
Awards 0.3 CEUs / 3 PDHs (Click for more info)
Offers 0.3 CEUs / 3 PDHs with passing score of 70% on end of the course quiz
AESP is accredited by the International Association for Continuing Education and Training (IACET). AESP complies with the ANSI/IACET Standard, which is recognized internationally as a standard of excellence in instructional practices. As a result of this accreditation, AESP is authorized to issue the IACET CEU. AESP instructors disclose in advance that they have no interest in any product, service, or material discussed during the course. This information is stated orally and in the training course handbook.
Design Thinking (90 Day Access)
Members: $225 (2 Group Member Points) / Non-Member: $299
While many people have heard of – or engaged with – elements of design thinking, this course is aimed at providing you a solid overall foundation in design thinking strategy and practice. As leading design consultancy IDEO puts it: “Thinking like a designer can transform the way organizations develop products, services, processes, and strategy. This approach, which is known as design thinking, brings together what is desirable from a human point of view with what is technologically feasible and economically viable. It also allows people who aren’t trained as designers to use creative tools to address a vast range of challenges.”
In energy, regulatory issues, advances in distributed energy resource technologies, and renewable energy growth are all changing the industry, and utilities and others need to understand how customers’ wants and needs both drive and respond to these changes. The tools of Design Thinking were directly created as a response to this challenge – the need to focus on the people you’re designing for to arrive at optimal solutions that meet their needs.
Learning Objectives
- Define design thinking
- Examine the benefits of design thinking
- Explore creative problem-solving strategies
- Explore strategies for encouraging innovative thinking
- Consider the benefits of accessible design
- Identify techniques for generating ideas
- Explore ways to jump-start innovation
- Identify methods for testing ideas
- Examine the elements of product design
- Identify ways to encourage creative thought in the workplace
- Explore the elements of good web design
- Consider the pros and cons of A/B testing.
Awards 0.3 CEUs / 3 PDHs (Click for more info)
Offers 0.3 CEUs / 3 PDHs with passing score of 70% on end of the course quiz
AESP is accredited by the International Association for Continuing Education and Training (IACET). AESP complies with the ANSI/IACET Standard, which is recognized internationally as a standard of excellence in instructional practices. As a result of this accreditation, AESP is authorized to issue the IACET CEU. AESP instructors disclose in advance that they have no interest in any product, service, or material discussed during the course. This information is stated orally and in the training course handbook.
Tools of Data Analysis (90 Day Access)
Members: $375 (4 Group Member Points) / Non-Member: $499
Data analysis tools allow users to comb through large amounts of data in order to identify correlations, patterns, relationships, trends, and anomalies that would otherwise be difficult to detect. These tools provide professionals with greater levels of analysis and insight into their business processes, markets, and customers, informing their decision-making. This intermediate-level course describes, evaluates, and analyzes different statistical techniques and their real-world limitations and benefits. It features crossover analysis, break-even analysis, cluster analysis, decision tree analysis as well as an introduction to regression.
Learning Objectives
- Evaluate the usefulness of different statistical techniques and their real-world application
- Describe the various forecasting techniques and the benefits and limitations
- Describe the various types of regression analysis and their real-world application
- Analyze the results of a regression analysis
- Describe common problems with multiple regression
- Describe other statistical techniques and their real-world application
- Explain the advantages and disadvantages of various statistical techniques
- Choose a statistical technique based on a brief case study
Awards 0.5 CEUs / 5 PDHs (Click for more info)
Offers 0.5 CEUs / 5 PDHs with passing score of 70% on end of the course quiz
AESP is accredited by the International Association for Continuing Education and Training (IACET). AESP complies with the ANSI/IACET Standard, which is recognized internationally as a standard of excellence in instructional practices. As a result of this accreditation, AESP is authorized to issue the IACET CEU. AESP instructors disclose in advance that they have no interest in any product, service, or material discussed during the course. This information is stated orally and in the training course handbook.