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Strategic Marketing Of Your EE Programs

December 5 @ 12:00 PM - 4:00 PM EST


Event Details

We’ve taken one of our longest running courses, Strategic Marketing of your Energy Efficiency Programs, and handpicked the most important content – plus, added expanded content in electrification, rates, and EVs – to help you plan and implement an effective energy marketing strategy for residential and business customers. Ideal for junior-to-mid career professionals, including marketing personnel new to the energy sector or new to the marketing role and non-marketing staff who interact with marketing departments.

After completing this course, you will be able to:

  • Build a consumer insight approach with consumer research.
  • Identify interventions that engage and motivate customers.
  • Create a marketing plan.
  • Evaluate customer experience.
  • Select key performance indicators to track, measure, and report on performance.


     Karen Germain

    Karen Germain

     Laura Orfanedes

    Laura Orfanedes

    Laura Orfanedes is a well-regarded industry consultant, thought leader, speaker, and trainer on energy marketing and customer engagement. Laura is a Senior Marketing Director at ICF, where she leads ICF’s marketing and customer engagement programs in the Northeast region of North America. She also serves on the AESP Board of Directors, where she is Board Secretary.  


    December 5
    12:00 PM - 4:00 PM EST
    Event Category:
    AESP Energy Awards Nominations Now Open. Apply by October 24.
    Registration for AESP Summer Con now open.