We’ve taken one of our longest running courses, Strategic Marketing of your Energy Efficiency Programs, and handpicked the most important content – plus, added expanded content in electrification, rates, and EVs – to help you plan and implement an effective energy marketing strategy for residential and business customers. Ideal for junior-to-mid career professionals, including marketing personnel new to the energy sector or new to the marketing role and non-marketing staff who interact with marketing departments.

After completing this course, you will be able to:

• Build a consumer insight approach with consumer research.
• Identify interventions that engage and motivate customers.
• Create a marketing plan.
• Evaluate customer experience.
• Select key performance indicators to track, measure, and report on performance.