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Putting People at the Center of the EV Revolution

10/12/2023 @ 1:00 PM - 2:00 PM EDT


Event Details


While billions of dollars are being spent on charging infrastructure and the electric vehicles themselves, we often forget to include the third essential ingredient in electric transportation success: the human decision-maker at a home or business. Electric transportation isn’t just a technology shift; it involves a major behavior change endeavor. 

The Electric Vehicle Driver Experience Initiative (EVDX) focuses on improving the EV journey for consumers and businesses, seeing the issues through their lens, not ours. Our EVDX Solutions Lab, held this summer, included 100 EV professionals learning from sessions and engaging in ‘innovation design sprints’ to identify core barriers to EV adoption and create high level solutions to overcome those barriersThis webinar will start by illuminating the key themes that were presented by speakers at the Lab, and then share programmatic solutions for utilities, governments, and non-profits that are hard at work on this essential transition. 

Topics covered include:

  • Key methods to move from early adopters to majority consumers and businesses
  • Identifying specific barriers to adoption in key market sectors, from low-income multi-family and residential single family, to small business, to larger fleets
  • Sharing highly-detailed journey experiences for specific target segments
  • Highlighting the “winning” new program designs to improve the driver experience

Who Needs to Attend?

Utility, government, non-profit and for-profit executives, directors, and managers focused on:

  • EV program design for residential and business
  • EV education, marketing, and communications
  • Market researchers and business intelligence professionals
  • Electricity pricing and managed charging
  • Home, workplace, public, and corridor charging
  • Electric transportation equity
  • Regulation and legislation concerning electric transportation


Jen Szaro

Jen Szaro

President & CEO, AESP

Jen currently serves as President and CEO of the Association of Energy Services Professionals (AESP). Within her role, she focuses educating and empowering AESP's members on such topics as energy efficiency technologies, conservation strategies, demand response program design and implementation, demand flexibility strategies, grid edge technology deployment, beneficial electrification and demand side focused customer engagement strategies.

Prior to her current role, she served as Vice President of Research and Education at the Smart Electric Power Alliance (SEPA) and Manager of Renewables for the Orlando Utilities Commission (OUC).

Bill LeBlanc

Bill LeBlanc

President, LeBlanc Energy Innovation and Chief Catalyst, Rolling Energy Resources

Bill LeBlanc leads Rolling Energy Resource’s efforts in several key areas: new product development, utility program design and communications, market strategy, and utility thought leadership. He has particular expertise in EV adoption, consumer behavior, demand-side management program design, rate design and managed charging, design thinking, and utility strategy. Bill has over 20 years of experience working for E Source, EPRI, consulting firms, and PG&E, and he has given over 50 keynote addresses at events throughout the industry. He was named one of only seven people by the Association of Energy Services Professionals on their list of Game Changers of the past 30 Years.

Dr. Courtney Henderson

Dr. Courtney Henderson

Clean Energy Strategies, former Mayor, Truckee

Dr. Courtney Henderson is an energy, climate, and health strategist with 20 years of experience in those sectors.  Her work has taken her throughout the United States and as far afield as Western Africa and Northern India.  She brings a wealth of utility and decarbonization experience: from customer experience to market and policy strategy to stakeholder engagement and execution, she is known for achieving results through people and positive culture creation. Courtney has helped countless utility clients achieve their energy goals to move toward a cleaner, more equitable energy future.
Courtney is also an elected official, having been elected to City Council in 2020, immediately nominated to Vice Mayor, and subsequently to Mayor.  She holds a Bachelor of Science from Cornell University, Master of Public Health from Brown University, and Doctorate in Public Health from the University of California, Berkeley.  Courtney lives in Truckee, California where she is also a pro-level mountain bike racer, all-around adventure seeker, and mom to a thrill-seeking six-year-old.
Matt Teske

Matt Teske

Founder & CEO, Chargeway

Matt Teske is the Founder/CEO of Chargeway, a software platform and mobile app that simplifies EV charging for both industry and consumers. For over twenty years his work has focused on developing branding, marketing and communication solutions with numerous clients in the automotive, energy, and lifestyle brand industries. After years of research into consumer behavioral response to electric vehicles Teske developed Chargeway to simplify the engineering complexities of EV charging and better explain using electricity as a fuel. Chargeway’s patented software creates a simple visual system for EV drivers to identify charging plug and power options for all vehicles and charging networks while also providing the electric utility and auto industries software solutions to improves the EV driving experience.


1:00 PM - 2:00 PM EDT
Event Category:


(480) 704-5900
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