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Putting People at the Center of the EV Revolution

October 12 @ 1:00 PM - 2:00 PM EDT


Event Details


While billions of dollars are being spent on charging infrastructure and the electric vehicles themselves, we often forget to include the third essential ingredient in electric transportation success: the human decision-maker at a home or business. Electric transportation isn’t just a technology shift; it involves a major behavior change endeavor. 

The Electric Vehicle Driver Experience Initiative (EVDX) focuses on improving the EV journey for consumers and businesses, seeing the issues through their lens, not ours. Our EVDX Solutions Lab, held this summer, included 100 EV professionals learning from sessions and engaging in ‘innovation design sprints’ to identify core barriers to EV adoption and create high level solutions to overcome those barriersThis webinar will start by illuminating the key themes that were presented by speakers at the Lab, and then share programmatic solutions for utilities, governments, and non-profits that are hard at work on this essential transition. 

Topics covered include:

  • Key methods to move from early adopters to majority consumers and businesses
  • Identifying specific barriers to adoption in key market sectors, from low-income multi-family and residential single family, to small business, to larger fleets
  • Sharing highly-detailed journey experiences for specific target segments
  • Highlighting the “winning” new program designs to improve the driver experience

Who Needs to Attend?

Utility, government, non-profit and for-profit executives, directors, and managers focused on:

  • EV program design for residential and business
  • EV education, marketing, and communications
  • Market researchers and business intelligence professionals
  • Electricity pricing and managed charging
  • Home, workplace, public, and corridor charging
  • Electric transportation equity
  • Regulation and legislation concerning electric transportation


Jen Szaro

Jen Szaro

President & CEO, AESP

Jen currently serves as President and CEO of the Association of Energy Services Professionals (AESP). Within her role, she focuses educating and empowering AESP's members on such topics as energy efficiency technologies, conservation strategies, demand response program design and implementation, demand flexibility strategies, grid edge technology deployment, beneficial electrification and demand side focused customer engagement strategies.

Prior to her current role, she served as Vice President of Research and Education at the Smart Electric Power Alliance (SEPA) and Manager of Renewables for the Orlando Utilities Commission (OUC).

Bill LeBlanc

Bill LeBlanc

President, LeBlanc Energy Innovation and Chief Catalyst, Rolling Energy Resources

Bill LeBlanc leads Rolling Energy Resource’s efforts in several key areas: new product development, utility program design and communications, market strategy, and utility thought leadership. He has particular expertise in EV adoption, consumer behavior, demand-side management program design, rate design and managed charging, design thinking, and utility strategy. Bill has over 20 years of experience working for E Source, EPRI, consulting firms, and PG&E, and he has given over 50 keynote addresses at events throughout the industry. He was named one of only seven people by the Association of Energy Services Professionals on their list of Game Changers of the past 30 Years.


October 12
1:00 PM - 2:00 PM EDT
Event Category:


(480) 704-5900
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