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Leveraging Video Selling to Get More Energy Solutions Approved
January 12 @ 1:00 PM - 2:00 PM EST
Free
Event Details
Fee
Awards 0.1 CEUs / 1 PDH (Click for more info)
AESP is accredited by the International Association for Continuing Education and Training (IACET). AESP complies with the ANSI/IACET Standard, which is recognized internationally as a standard of excellence in instructional practices. As a result of this accreditation, AESP is authorized to issue the IACET CEU. AESP instructors disclose in advance that they have no interest in any product, service, or material discussed during the course. This information is stated orally and in the training course handbook.
Description:
This fast-paced webinar will provide selected highlights from Selling Energy’s full-day course of the same title. Learn some of the latest field-proven tactics for using video in emails, email signatures, webpages, proposals, post-meeting follow-ups, and more. There is a whole world of virtual selling beyond Teams and Zoom calls. Applying video throughout the sales process allows your message to cut through the clutter, shorten sales cycles, and improve closing ratios. And since video allows for asynchronous viewing, it makes it easier for your initial recipient to share your message – in your own words – with others who also need to say “Yes” to move your project forward.
After attending this webinar, attendees should be able to:
- Discuss the current state of video selling, including the evolving preference for remote selling as well as several new sales enablement tools that are worth a look.
- Identify lighting, camera, and microphone basics that will allow you to produce professional videos without breaking the bank on A/V gear.
- Explain how to turbocharge your outbound emails with head-turning 30 to 60-second videos that dramatically increase both open rates and click-through rates
Speaker
Mark Jewell
President, Selling Energy
Mark Jewell is a subject matter expert, coach, speaker and best-selling author focused on overcoming barriers to implementing projects. As co-founder and President of Selling Energy, he teaches other professionals and organizations how to turbocharge their sales success.