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Illuminating the Shifting State of Demand Flexibility for Utilities

March 28 @ 1:00 PM - 2:00 PM EDT


93% of utilities say demand flexibility is a medium-to-high strategic priority in the next three to five years. Our industry is at an inflection point and if we nail demand flexibility implementation, we can drastically accelerate our progress to a clean, resilient, and equitable grid; we can do all this without wasting money on unnecessary transmission investments and we realize the full potential of distributed energy resources (DER) and the engaged customer.

Join us to dive into the implications and findings of the recently-released 2024 State of Demand Flexibility Report. Leaders from AESP, Zpryme, and Doer/Maker, will give you an insider perspective on the research from this landmark study, how these findings change discourse and strategy for our industry, what issues we need to address, and what needs further research to propel demand flexibility into the mainstream.

Learning Objectives:

  • Participants will be able to recall key statistics and trends from the 2024 State of Demand Flexibility Report, including the strategic priority of demand flexibility for utilities and the potential benefits it offers for the grid and customers.
  • Attendees will comprehend the implications of demand flexibility for the utility sector, including its potential to accelerate progress towards a clean, resilient, and equitable grid.
  • Participants will be equipped to identify specific issues and challenges in implementing demand flexibility within their own organizations and will be able to articulate areas for further research needed to advance demand flexibility into mainstream utility practices.


Jen Szaro

Jen Szaro

President & CEO, AESP

Jen currently serves as President and CEO of the Association of Energy Services Professionals (AESP). Within her role, she focuses educating and empowering AESP's members on such topics as energy efficiency technologies, conservation strategies, demand response program design and implementation, demand flexibility strategies, grid edge technology deployment, beneficial electrification and demand side focused customer engagement strategies.

Prior to her current role, she served as Vice President of Research and Education at the Smart Electric Power Alliance (SEPA) and Manager of Renewables for the Orlando Utilities Commission (OUC).

Ashley Santor

Ashley Santor

Co-Founder and CEO, Doer/Maker

With more than fifteen years in marketing, Ashley Nicholls brings a depth of experience and expertise to Doer/Maker and the clients we serve. Ashley inspires teams of creative, media, and management professionals to create marketing programs and platforms that break through to the target audience and generate real business results. Doer/Maker has a specialization in energy and sustainability, and Ashley has experience spanning many clients: Con Edison, PECO, PHI, AESP, Ameren IL, Milliken & Co., Integral Analytics, Encolor, and more.

Jason Rodriguez

Jason Rodriguez

Co-Founder and CEO, Zpryme

Jason Rodriguez, CEO and co-founder, Zpryme: Jason leads the strategy and the direction of the company’s market research, events, and media in the clean-tech and smart community sectors. Zpryme’s research has been cited in publications such as New York Times and Fast Company, as well as dozens of trade magazines. Zpryme produces the Energy Thought Summit (ETS), one of the premier energy events in the nation that focuses on solving complex energy problems to build a more sustainable future. He received his B.B.A. in marketing from McMurry University in Abilene, Texas, and his M.B.A. from Texas State University in San Marcos, Texas. He also completed graduate coursework in economics at the University of South Florida in Tampa, Florida. Jason is also the founder of immersive learning start-up, Froliq, which focuses on developing education, STEM, and VR training for clean clean energy workforce development.


March 28
1:00 PM - 2:00 PM EDT
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