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Certificate of Excellence – DSM Program Management (Waltham, MA)

09/06/2022 @ 8:30 AM - 09/09/2022 @ 4:30 PM EDT


Event Details

To register with points, email Kristi Hewitt at [email protected].

Awards 2.7 CEUs / 27 PDHs (Click for more info)

AESP is accredited by the International Association for Continuing Education and Training (IACET). AESP complies with the ANSI/IACET Standard, which is recognized internationally as a standard of excellence in instructional practices. As a result of this accreditation, AESP is authorized to issue the IACET CEU. AESP instructors disclose in advance that they have no interest in any product, service, or material discussed during the course. This information is stated orally and in the training course handbook.

Instructor-Led In-Person Cohort:

The demand-side management program cycle is an iterative process, one that is tracked, measured, and improved over time. We will introduce this process to DSM program managers during this course, which will outline the origins, significance, and future implications of DSM, and the importance of economics in all aspects of the DSM program cycle. This course will also cover the three DSM program cycle components, program planning, design, implementation, and evaluation. Although implementation and evaluation are two very different components, DSM program managers will learn of the complex yet strategically significant relationship between the two.

After completing this course, you will be able to:

  • Describe how a utility operates
  • Explain what a load profile is and its relationship to customer energy use
  • Define demand-side management and why it makes economic sense
  • Describe and discuss how to conduct a cost-effectiveness analysis
  • Recall the key metrics used for program design, planning, and evaluation
  • Outline the steps for conducting portfolio planning
  • Describe the common research studies and data gathering methods
  • Illustrate the relationships between market barriers, adoption, and savings risk
  • Outline what Program Theory is, and how logic models are constructed and used
  • Identify the correct sequence of events for designing a program
  • Describe common program implementation strategies and structures
  • Outline and describe data tracking systems, their uses, value, and options available
  • Recall and discuss the importance of managing a customer’s experience
  • Identify how to approach developing an integrated marketing strategy and its benefits
  • Recall the key types of marketing metrics and how they measure the effectiveness
  • Define and describe the types of evaluation
  • Recall/describe simple energy engineering calculations, and simulation and statistical models
  • Describe why attribution is important to DSM programs
  • Articulate how free ridership, spillover, market effects, and NTG impact DSM programs
  • Outline the uses and value of a process evaluation
  • Describe how a market evaluation helps inform program design and evaluation activities
  • Outline the importance of baseline research and market studies

Courses 1-4 are completed online but do not have to be completed before the in-person cohort.  Once registration is complete, you will receive access to the online courses.  These include Energy Basics, Utility Fundamentals, Utility Business Models, and Contract Management.  To earn the Certificate of Excellence in DSM Program Management, you must complete all 4 online courses, the in-person cohort, and pass all module tests with a 70% or higher.


M. Sami Khawaja, PhD

M. Sami Khawaja, PhD

Senior Advisor, The Cadmus Group

M. Sami Khawaja provides statistical and economic consulting services to clients across the energy industry. He has nearly 40 years of experience providing thought leadership through frequent publications and conference presentations. He conducts training workshops on topics such as evaluation, cost-effectiveness, program design, planning, and statistical modeling to clients throughout the United States and Canada as well as for clients in Thailand, Jamaica, Libya, and Jordan.

Quinn Parker, CDP

Quinn Parker, CDP


Quinn has over 15 years of professional experience working with utilities, non-profits, and public organizations. With a depth of experience in researching, designing, planning, and implementing products and solutions, she supports clients in strategically addressing their most pressing challenges through an equity lens. Quinn helps companies develop and implement diversity, equity, and inclusion (DEI) initiatives with impact.

Quinn is a Certified Diversity Professional (CDP), a qualified administrator of the Intercultural Development Inventory (IDI) and a Lean Six Sigma Green Belt. She holds an M.B.A from California State University, Dominguez Hills and a B.A. from Loyola Marymount University. She is a member of the Board of Directors of the Association of Energy Services Professionals (AESP) and a member of the DEI Council.

For more information view our Certificate of Excellence Page: https://www.aesp.org/page/DSMcertificate

To clarify the intent of this educational program: this is an assessment-based certificate program that will provide the learning outcomes described in the certificate brochure and on AESP’s website. This is not a Certification program that requires ongoing fees or professional development hours to maintain; nor does it provide post-nominal letters or initials. If you have any questions please contact [email protected].

Course Location

National Grid
40 Sylvan Road
Waltham, MA 02451

Hotel accommodations

The closest hotels to the training facility:
Embassy Suites by Hilton (walking distance)

Courtyard by Marriott (short drive when there is no traffic):
Waltham, MA Hotels near Boston | Courtyard Boston Waltham (marriott.com)


Cancellation Policy:

Cancellations will be discussed on an individual basis since there are online courses involved as well.  AESP reserves the right to cancel a training course at any time with reasonable notice given to all participants. If a program is canceled, we may reschedule attendance for the next available training course. In the event of a cancellation, AESP is not responsible for non-refundable airfares, other airfare penalties, or travel charges you may incur.


09/06/2022 @ 8:30 AM EDT
09/09/2022 @ 4:30 PM EDT
Event Category:


(480) 704-5900
View Organizer Website


National Grid
40 Sylvan Road
Waltham, MA 02451 United States
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