Loading Events

« All Events

  • This event has passed.

Certificate of Excellence – DSM Program Management (Fredericksburg, VA)

11/13/2023 @ 8:30 AM - 11/16/2023 @ 4:30 PM EST


Event Details

Awards 2.7 CEUs / 27 PDHs (Click for more info)

AESP is accredited by the International Association for Continuing Education and Training (IACET). AESP complies with the ANSI/IACET Standard, which is recognized internationally as a standard of excellence in instructional practices. As a result of this accreditation, AESP is authorized to issue the IACET CEU. AESP instructors disclose in advance that they have no interest in any product, service, or material discussed during the course. This information is stated orally and in the training course handbook.

Instructor-Led In-Person Cohort:

The demand-side management program cycle is an iterative process, one that is tracked, measured, and improved over time. We will introduce this process to DSM program managers during this course, which will outline the origins, significance, and future implications of DSM, and the importance of economics in all aspects of the DSM program cycle. This course will also cover the three DSM program cycle components, program planning and design, implementation, and evaluation. Although implementation and evaluation are two very different components, DSM program managers will learn of the complex yet strategically significant relationship between the two.

After completing this course, you will be able to:

  • Describe how a utility operates
  • Explain what a load profile is and its relationship to customer energy use
  • Define demand side management and why it makes economic sense
  • Describe and discuss how to conduct a cost effectiveness analysis
  • Recall the key metrics used for program design, planning, and evaluation
  • Outline the steps for conducting portfolio planning
  • Describe the common research studies and data gathering methods
  • Illustrate the relationships between market barriers, adoption and savings risk
  • Outline what Program Theory is, and how logic model are constructed and used
  • Identify the correct sequence of events for designing a program
  • Describe common program implementation strategies and structures
  • Outline and describe data tracking systems, their uses, value, and options available
  • Recall and discuss the importance of managing a customer’s experience
  • Identify how to approach developing an integrated marketing strategy and its benefits
  • Recall the key types of marketing metrics and how they measure effectiveness
  • Define and describe the types of evaluation
  • Recall and describe simple energy engineering calculations, and simulation and statistical models
  • Describe why attribution is important to DSM programs
  • Define and articulate how free ridership, spillover, market effects, and NTG impacts DSM programs
  • Outline the uses and value of a process evaluation
  • Describe how a market evaluation helps inform program design and evaluation activities
  • Outline the importance of baseline research and market studies

About the host location:  REC is a 15-minute drive from historic downtown Fredericksburg.  Lodging can be reserved downtown or closer (5-10 minute drive).

Courses 1-4 are completed online.  Once registration is complete, you will receive access to the online courses.  These include Energy Basics, Utility Fundamentals, Utility Business Models, and Contract Management.  To earn the Certificate of Excellence in DSM Program Management, you must complete all 4 online courses, the in-person cohort, and pass all module tests with a 70% or higher.

To clarify the intent of this educational program: this is an assessment-based certificate program that will provide the learning outcomes described in the certificate brochure and on AESP’s website. This is not a Certification program that requires ongoing fees or professional development hours to maintain; nor does it provide post-nominal letters or initials. If you have any questions please contact [email protected].


M. Sami Khawaja, PhD

M. Sami Khawaja, PhD

Senior Advisor, The Cadmus Group

M. Sami Khawaja provides statistical and economic consulting services to clients across the energy industry. He has nearly 40 years of experience providing thought leadership through frequent publications and conference presentations. He conducts training workshops on topics such as evaluation, cost-effectiveness, program design, planning, and statistical modeling to clients throughout the United States and Canada as well as for clients in Thailand, Jamaica, Libya, and Jordan.

Quinn Parker, CDP

Quinn Parker, CDP


Ms. Quinn Parker has over 15 years of professional experience, including regulatory finance and analytics, as well as program research, design, planning, implementation, and strategic planning. Ms. Parker is CEO of Encolor, a firm committed to supporting diversity, equity, and inclusion initiatives. Encolor provides inclusive strategies and thoughtful guidance, helping clients achieve their operational and equity goals.

Ms. Parker is a Certified Diversity Professional (CDP) and a Lean Six Sigma Green Belt. Ms. Parker holds an M.B.A. from California State University, Dominguez Hills and a B.A. from Loyola Marymount University. Ms. Parker is an experienced trainer and facilitator. She has delivered trainings virtually and in person around the country at industry conferences such as the Association of Energy Services Professionals, Energy Thought Summit, and Midwest Energy Efficiency Alliance. She has also delivered trainings for education leaders such as EUCI.


11/13/2023 @ 8:30 AM EST
11/16/2023 @ 4:30 PM EST
Event Category:


Rappahannock Electric Cooperative
247 Industrial Ct.
Fredericksburg, VA 22408 United States
+ Google Map