AESP strongly supports consumer choice, transparency, and affordability. But true affordability must account for the full cost of ownership — not just what a customer pays at checkout.

For millions of households, the monthly utility bill is part of the purchase price. An appliance that costs less upfront but uses more energy or water can become more expensive over time, especially for families already facing high energy burdens.

Consumer choice should mean informed choice: clear information on operating costs, verified performance, expected lifetime energy use, and available rebates or programs that can help customers make the best decision for their household.

We should absolutely expect appliances to work well. But performance and efficiency are not opposing goals. Consumers deserve products that are reliable, affordable to buy, affordable to operate, and transparent in how they are marketed and regulated.

As DOE considers changes to appliance and equipment standards, AESP encourages a balanced approach that protects consumers from hidden costs, supports market innovation, and ensures affordability is measured over the life of the product — not just on day one.

Energy affordability is not just about lower purchase prices. It is about lower total household costs, better information, and protecting consumers from paying more later.