by Ian Perterer | Nov 16, 2023 | Customer Programs, Marketing
I’ll admit it—I used to be a member of what we might call the “Field of Dreams” camp of EV adoption, believing that “if you build it, they will come.”* There was (and is!) loads of research suggesting EV charging access is a barrier to EV...
by Ian Perterer | Nov 9, 2022 | CARE, Customer Programs, Marketing
Flawed Assumptions Like most of you, KPIs are my deliverer or my doom. So when I saw a recent study from McGill University and University Michigan at Ann Arbor on energy justice, efficiency, and emissions, I was wide-eyed. The study found a paradoxical relationship...
