by AESP Member Contributor | Jul 20, 2026 | Canada, Customer Programs, Energy Efficiency, Marketing, United States
The commercial and industrial market for efficient greenhouse gas (GHG) emission-reducing products has evolved enormously. LED lighting came along, and the savings were so significant — often 90% over prior technology — that the benefits of improved quality and color...
by AESP Member Contributor | Dec 12, 2025 | CARE, Customer Programs, Marketing
Traditionally, household energy use has been viewed as a matter of personal or family choice. As an industry, when we design and deliver clean energy programs, we often assume that families use energy in roughly the same ways. As a result, we’ve paid relatively little...
by AESP Member Contributor | May 21, 2025 | Canada, Energy Efficiency, Marketing, Sponsored content
Remember when energy savings from LED lighting were the low-hanging fruit that led to great success in energy efficiency programs across the country? Low cost, an easy direct install and easily distributed to almost every customer — those were the days! As with all...
by AESP Member Contributor | Apr 2, 2025 | Customer Programs, Marketing, Sponsored content
Are you confident your customers know about valuable programs—like energy audits and rebates—that could help them save energy and money while planning home improvement projects? Unless they work for a utility themselves, the average customer is likely unaware of these...
by AESP Member Contributor | May 13, 2024 | AESP Leadership, Customer Programs, Marketing
Why Successful Community Engagement Paves a Two-way Street When Anna, a program coordinator with Empower Me, answers her phone on the weekend to speak with a community member who is struggling with their energy bills, she isn’t just answering questions. Nor is she...
by Ian Perterer | Feb 19, 2024 | Customer Programs, Marketing
SoCalGas switched to Choice Digital to modernize its rebate disbursements. Southern California Gas Company is on a mission. The gas distribution utility is the nation’s largest, with more than 21 million consumers served across 500 communities and 6 million meters....
