by AESP Member Contributor | Mar 20, 2025 | Business Strategy, Customer Programs, Demand Flexibility
The traditional energy paradigm is shifting dramatically as consumers evolve from passive recipients to active participants. This change, driven by factors like solar generation, EV charging, and home electrification, is necessitating utilities to develop new,...
by AESP Member Contributor | Nov 21, 2024 | Business Strategy, Customer Programs, Demand Flexibility
The cannabis industry is growing rapidly, and with that growth comes a growing demand for energy. Cannabis cultivation, particularly indoors, is energy-intensive, requiring substantial amounts of electricity for lighting, HVAC, and other equipment. But there’s...
by AESP Member Contributor | May 13, 2024 | AESP Leadership, Customer Programs, Marketing
Why Successful Community Engagement Paves a Two-way Street When Anna, a program coordinator with Empower Me, answers her phone on the weekend to speak with a community member who is struggling with their energy bills, she isn’t just answering questions. Nor is she...
by Ian Perterer | Feb 20, 2024 | Customer Programs, Electric Vehicles
The Growing Importance of EVSE Encouraging the use of electric vehicle supply equipment (EVSE) among customers is vital for a smooth transition to electric vehicles (EV). To promote this, utility programs have been providing instant discounts on EVSE in recent years,...
by Ian Perterer | Feb 19, 2024 | Customer Programs, Marketing
SoCalGas switched to Choice Digital to modernize its rebate disbursements. Southern California Gas Company is on a mission. The gas distribution utility is the nation’s largest, with more than 21 million consumers served across 500 communities and 6 million meters....
by Ian Perterer | Nov 16, 2023 | Customer Programs, Marketing
I’ll admit it—I used to be a member of what we might call the “Field of Dreams” camp of EV adoption, believing that “if you build it, they will come.”* There was (and is!) loads of research suggesting EV charging access is a barrier to EV...
