
| Monday, Jan. 26 |
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| 7:30am - 8:30am |
Registration and Continental Breakfast |
| 9:00am - 5:00pm |
Full-day Pre-confernce Workshop (extra fee required) |
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The Principles of Demand-Side Management - $495
Against the backdrop of rising energy costs, environmental hot buttons and less reliable energy supplies, Demand-Side Management (DSM) has re-emerged as an aggressive strategy in utilities' long-range planning processes. Your organization needs to develop effective DSM strategies.
AESP's Principles of DSM workshop provides an overview of important components of program design, implementation and evaluation. This workshop teaches DSM fundamentals to newcomers to the field while providing updates for your seasoned staff. Elements to be covered include:
- Industry organization and overview
- DSM portfolio and program design (historical review, portfolio development and best practices)
- Program implementation (core functions, implementation issues and service delivery options)
- Monitoring and evaluation (core functions and implementation issues)
Workshop Leaders:
Carol Mulholland, The Cadmus Group
Lark Lee, PA Consulting Group
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| 1:00pm - 4:00pm |
Half-day Pre-conference Workshop (extra fee required) |
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Using the Principles of Social Marketing to Reach Energy Efficiency and Demand Response Goals - $395
Background on social marketing: This will include a discussion of how social marketing works; the overlap with traditional marketing as well as why it’s different from PR.
Planning a social marketing campaign: We will discuss important items to consider when creating a social marketing campaign. This will include: definition of goals and objectives; selection of specific behaviors to promote; identification of target audience(s); barriers and benefits to behavior adoption; market research; market segmentation; channels and strategies for behavior promotion.
Lessons and case studies from the field: We will review and critique other social marketing strategies from the energy field and other disciplines. A number of outreach efforts and PSAs will be shown and discussed including: Flex Your Power Now! Cool Biz 28 and Doors Closed Ontario, as well as programs listed above.
Evaluation techniques for social marketing campaigns: Evaluating programs that are not “hardware installations” creates difficulties in measurement. But creative evaluation techniques can be used, with specific emphasis on market research techniques appropriate for behavior change measurement. Exercises: To build the attendees experience in working with social marketing concepts, exercises will be interspersed throughout.
Attendees of this course will be able to:
- Understand the benefits and drawbacks of social marketing techniques to enhance DSM success
- Understand how social marketing is different from traditional marketing, but can complement various marketing approaches
- Show how social marketing tools can build support for energy efficiency goals
- Design a social marketing approach to support a DSM effort
- Cite current and relevant examples of social marketing from the field and literature
- Possess a new set of tools for advanced marketing when returning back at the office
Instructors:
Bill LeBlanc, Boulder Energy Group
Patricia Thompson, Summit Blue Consulting
Stuart Hickox, One Change/Project Porchlight
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| 5:00pm - 6:30pm |
Opening Cocktail Reception |
| Tuesday, Jan. 27 |
|
| 7:30am - 8:30am |
Registration and Continental Breakfast - sponsored by Enbridge Gas Distribution |
| 8:30am - 10:30am |
Plenary |
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Welcome
Susan Nathan, Assistant Vice President, Applied Energy Group and AESP Chair
The State of AESP
Meg Matt, President & CEO, AESP
Opening Remarks
Representative from San Diego Gas & Electric
Keynote Address
Dr. Debra Rowe, President, U.S. Partnership for Education for Sustainable Development
Dr. Debra Rowe will discuss trends, lessons learned and useful resources for businesses regarding education and outreach for the green energy economy. Dr. Rowe has been catalyzing energy efficiency and renewable energy programs for over thirty years with businesses and educational institutions.
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| 10:30am - 11:00am |
Networking in Expo Hall |
| 11:00am - 12:30pm |
Conference Sessions |
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Session 1: Market Research & Evaluation |
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Moderator: Carol White, National Grid
Evaluation, Monitoring and Verification: Best Practices and Lessons Learned from California Municipal Utilities
Presentation highlights how 12 municipal California utilities pooled resources to identify and implement a more cost-effective approach to tackle process and impact evaluations and still meet regulatory goals. Ideal for small and mid-size utilities facing budget and staff constraints.
Speakers:
Katherine Johnson, Johnson Consulting Group
David Reynolds, Northern California Public Power Agency
DSM Best Practices for Natural Gas Utilities: The Canadian Experience
Canadian Gas Association DSM best practices study completed in 2008 illustrates 13 new multi-level best practices in DSM monitoring and evaluation and how they are currently being applied across Canada. Presentation includes how many of these new best practices are applicable to U.S. utilities.
Speakers:
Mike Brophy, Enbridge Gas Distribution
Judy Simon, IndeCo Strategic Consulting
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Session 1: Program Design & Implementation |
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Moderator: Steve Gunn, Integrys Energy Group
Focus on Energy's Multi-family Natural Gas Program
Shares how Wisconsin's Focus on Energy's Apartment & Condominium Efficiency Services Program met challenging natural gas savings goals through targeted marketing, specialized incentives and education in new and existing buildings. A breadth of natural gas EE measures not commonly found in other programs included.
Speaker:
Cater Dedolph, WECC
Gas Utility Growth Programs and DSM: Friends or Foes?
Speaker will share the perspective from the gas industry facing a challenge to to pursue growth initiatives and DSM programs simultaneously. These seemingly conflicting goals can be achieved, however, through creative merging of programs that do both. Several examples will be provided to illustrate how Enbridge achieves this. Related organizational issues will also be discussed.
Speaker:
Patricia Squires, Enbridge Gas Distribution
Natural Gas: A Critical Path for the Future
Educational overview on the efficiency of natural gas as a viable fuel source. Paper illustrates the need for an increased focus on targeted natural gas conservation programs, and provides best practices and lessons learned from a highly successful large-scale natural gas efficiency program.
Speaker:
Rachel Christenson, Enovity
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Session 1: Energy Technology & Services |
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Moderator: Jay Zarnikau, Frontier Associates
The Industrial Technologies Program: Developments Transforming the U.S. Industry Energy Use
Showcases new developments in high performance boilers and other newer technologies. New assessment tool for reducing energy consumption in data centers will be introduced. ITP's role in reducing risk for companies investing in energy-saving technology also discussed.
Speaker:
Bill Steigelman, Lockheed Martin
Introducing Hyper-Efficient Technologies into the U.S.
The U.S. needs to develop hyper-efficient electric end-use technologies, currently found in Europe and Asia that will lead to a substantial impact in electricity consumption for major end uses of electricity. Discussion encompasses demonstrations to determine commercialization path and specific cutting edge technologies.
Speaker:
Marek Samotyj, EPRI
Environmental and Monetary Savings from Ozone in Hotel Laundry Operations
Paper showcases astounding results from the use of ozone in on-premise hotel laundry operations that can be replicated in many commercial segments. Case study includes account of all savings and benefits of using ozone in a large hotel laundry application in San Francisco Bay area.
Speaker:
Richard Milward, Global Energy Partners
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| 12:30pm - 2:00pm |
Networking and Lunch in Expo Hall |
| 2:00pm - 3:30pm |
Conference Sessions |
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Session 2: Greenhouse Gas |
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Moderator: Mike Messenger, Itron
An Overview of Current Carbon Footprinting and Sustainability Assessment Tools
Comprehensive report on tools currently used to measure greenhouse gas emissions, carbon foot printing, and sustainability. Advantages and disadvantages of each tool and how to select the most appropriate one based on methodology, targeted output or compliance with emerging regulations included.
Speaker:
Jim Thayer, The Cadmus Group
Reaching Our Energy Efficiency Potential and our Greenhouse Gas Objectives
Presenter identifies the gap between our energy efficiency objectives and the limits placed on programs because of our current cost effectiveness tests which serve as effective barriers to those objectives. Four detailed changes to the cost effectiveness calculations are discussed to help programs capture energy efficiency potentials and reduce carbon emissions enough to meet most our greenhouse gas reduction goals.
Speaker:
Nick Hall, TecMarket Works
Designing and Marketing an Innovative Carbon Offset Program
Comprehensive case studies from Pacific Gas & Electric and NW Natural illustrate how to effectively design, implement, and market a carbon-offset program. Obtaining program funding and approval from public utility commissions discussed. Educational component links relationship between energy use, greenhouse gas emissions, and climate impact.
Speaker:
Kim Knox, E Source
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Session 2: Marketing & Communications |
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Moderator: Kendall Youngblood, Energy Trust of Oregon
Survey Says: Using Online Tools and Monitoring Effectiveness
PECO Energy designed and launched an online educational program to help customers reduce energy use and costs. Presentation explains the value of combining EE programs, with online tools and online monitoring to ensure public awareness is raised and program goals are achieved.
Speakers:
Michael O'Leary, PECO Energy
Chip Perkins, Apogee Interactive
Top Ways to Promote Web Self-service Energy Efficiency Applications
Ultimate key in reducing customer service costs is to increase the use of customer self-service, while at the same time increasing flexibility and customer satisfaction. Learn how to develop an inventive Web-based energy efficiency program with practical marketing strategies that work. Program results and unique incentives shared.
Speaker:
Becky Williamson, Memphis Light, Gas & Water
Best Practices for Implementing a Search Marketing Campaign
Learn how to use online media tactics to reach targeted audiences, influence behavior change, and produce climate positive actions. Emphasis placed on implementing a search marketing campaign. Case studies and best practices from regional ENERGY STAR® partner programs included. Ideal for marketers with limited budgets and resources.
Speaker:
Melissa Keane, Marketing Drive
Cindy Jolicoeur, Marketing Drive
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Session 2: Pricing & Demand Response |
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Moderator: Jay Zarnikau, Frontier Associates
San Diego Gas & Electric's Short-term Demand Response Forecasting System
SDG&E utilizes day-of and day-ahead load forecasting models for forecasting. Regression-based models integrate load variation due to calendar, solar, weather conditions, and demand response events. Presenter will report on system performance and lessons learned from implementing a statistically-based demand response forecasting system.
Speaker:
Ken Schiermeyer, San Diego Gas & Electric
Using Financial Engineering Methods to Value Customer Participation Limits
In this paper we use financial engineering methods to value the relative differences between customer choices in how and when a DR program can be called. The paper is based on actual program offers to Duke Energy C&I customers and draws upon these real examples to highlight the power of this method.
Speakers:
Ken Skinner, Integral Analytics
Jeff Ward, Northern Kentucky University
Estimating Demand Response Potential for Resource Planning
Detailed paper summarizes methodology and results of a Demand Response potential study conducted for Consolidated Edison. Presentation illustrates how customer demand data, market segmentation, and primary surveys can be used to estimate the potential for callable load reductions to meet utilities’ long-term resource needs.
Speaker:
Stuart Schare, Summit Blue Consulting
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| 3:30 - 4:00pm |
Refreshment Break in Expo Hall |
| 4:00pm - 5:30pm |
Topic Committee Meetings (open to all attendees) |
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Go to a topic committee meeting to learn about the committee's recent activities and learn how you can get involved. Committees include:
- Market Research & Evaluations
- Energy Technology & Services
- Pricing & Demand Response
- Marketing
- Implementation
|
| 5:30pm - 7:00pm |
Reception in Expo Hall |
| Wednesday, 1/28 |
|
| 7:30am - 8:30am |
Registration and Continental Breakfast |
| 8:30am - 10:00am |
Conference Sessions |
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Session 3: Program Design & Implementation |
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Moderator: Brad Kates, Opinion Dynamics Corporation
The Rising Tide of Arizona Public Service's DSM Programs Raises all Boats
Explains Arizona Public Service's approach to engaging and supporting market players (e.g., trade allies and schools) as a model for other utilities or governmental organizations seeking to design and implement energy efficiency products and services. Practical advice and useful lessons will be covered.
Speaker:
Wayne Dobberpuhl, Arizona Public Service
Fast-Start Energy Efficiency: Illinois Style
This presentation highlights methods used for quick launch of ComEd’s Smart Ideas for Your Business programs (a $10 million suite of business programs in 7 weeks). Early results will be discussed including comparison of prescriptive vs. custom kWh savings and incentive dollars. Inventive project plan also distributed.
Speaker:
Sandra Henry, ComEd
Market Transformation? Resource Acquisition? Not Really, It's Market Share!
Innovative speaker proposes viewing resource acquisition and market transformation as part of a larger market strategy designed to increase and sustain market share. Creative paper encourages legislators and program sponsors to recognize that energy efficiency programs should have no fixed end points but should engage in continuous promotion.
Speaker:
Harley Barnes, Lockheed Martin
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Session 3: Marketing & Communications |
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Moderator: Tom DuBos, Apogee Interactive
ComEd Seeks the True Meaning of Trade Ally
Comprehensive description, challenges and program results of ComEd’s commercial and industrial trade ally program. Speaker shares specifics on how ComEd successfully identified and marketed program to peak interest and obtain trade ally participation.
Speaker:
Erinn Monroe, ComEd
A Little TLC Equals a Lot of Energy Savings
Discover how substantial energy savings and GHG reductions were realized through a community-based social marketing and employee engagement program focusing on energy management in a Toronto, Canada hospital. Paper will present specific types of materials used, methodologies and lessons learned.
Speaker:
Shona Adamson, IndEco Strategic Consulting
Conception, Care and Feeding of a Lighting Trade Ally Network
Energy Trust presents the sales channels, feedback mechanisms and EE measures used to develop, launch and measure a comprehensive lighting trade ally network for commercial and industrial markets. Strategy has acquired over 92 million kWh in the last five years at a low administrative cost.
Speaker:
Greg Stiles, Energy Trust of Oregon
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Session 3: Policy |
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Moderator: Valerie Richardson, KEMA
Designing and Evaluating DSM Portfolios in a Maturing Energy Efficiency Market
Panel discussion exploring how utilities can meet regulatory requirements to quantify their role in influencing CFL adoptions with so many non-utility voices touting energy efficiency and CFLs. Each panelist will share challenges faced in this maturing market. Panel will raise awareness leading to specific actions on this issue.
Panelists:
Duane Larson, PG&E
Michael Brandt, ComEd
Robert Russell, Northwest Energy Efficiency Alliance
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| 10:00am - 10:30am |
Refreshment Break |
| 10:30am - Noon |
Conference Sessions |
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Session 4: Market Research & Evaluation |
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Moderator: Betty Seto, KEMA
Evaluation Methods for Climate Mitigation Projects
Knowledgeable panel examines current U.S. and international climate policy and the role of energy efficiency as a greenhouse gas emission reduction strategy. Panel will also review how recent evaluations of CA efficiency programs do or do not validate energy savings goals, and innovative efficiency programs to help customers manage their greenhouse gas footprint.
Panelists:
Tim Drew, CPUC
Steve Schiller, Schiller Consulting
Nancy Whalen, The Climate Registry
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Session 4: Marketing & Communications |
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Moderator: Kathleen Whitley-Harm, Applied Energy Group
The Next Generation Initiative: Energy Industry Recruitment in the New Millennium
Presentation in panel format will introduce ideas on how to provide AESP chapters and members with tools, support and information they need to address the issues and challenges of workforce expansion in the energy and utility sectors. The Next Generation Initiative (NGI) targets high school, college, technical schools and 2nd career candidates.
Panelists:
Laura Orfanedes, The Cadmus Group
John Morris, Fluid Market Strategies
Phillip Kelsven, Conservation Services Group / Future of Energy Portland
Maggie Ramos, Long Island Power Authority
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Session 4: Policy |
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Moderator: Mike Sherman, Massachusetts Department of Energy Resources
Acquiring All Cost Effective Efficiency: What Does THAT Mean?
Massachusetts, Connecticut and Rhode Island have adopted legislation mandating them to acquire all cost-effective efficiency. Panel will assess policy implications of that mandate and explore how each state is proceeding. Emphasis on how objectives translate into cost-effective programs and will include barriers, opportunities and lessons learned.
Panelists:
Dan Sosland, Environment Northeast
Jeff Schelgel, Schlegel and Associates
|
| Noon - 1:30pm |
AESP Energy Awards Luncheon - Sponsored by ICF International |
| 1:30pm - 3:00pm |
Conference Sessions |
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Session 5: Market Research & Evaluation |
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Moderator: Mike Brophy, Enbridge Gas Distribution
Why and How to Perform a Market Potential Study
Presentation underscores the importance and benefits of conducting market potential study. Paper shares how to perform market study using primary on-site audit and secondary data sources to determine baseline for energy efficiency measures, in order to define and achieve new energy savings targets.
Speaker:
Charmaine Cigliano, Orange & Rockland
Sensitivity and Scenario Analysis: The Real Value of Potential Studies
Results from the EPRI and EEI study that estimated the potential for energy efficiency and demand response for the U.S. between 2008 and 2030 presented. Project team carried out both sensitivity and scenario analyses as part of the modeling effort, which will be discussed. A “hands-on” guide included.
Speaker:
Ingrid Rohmund, Global Energy Partners
Renewable Energy Potential Studies and Their Use in Resource Planning
Usefulness of RE potential studies in resource planning, and in planning to meet Renewable Portfolio Standards goals will be illustrated. Learn how these studies are conducted and about their overall accuracy. The RE field is expanding rapidly so reliable information is key in effective RE development.
Speaker:
Rachel Freeman, Summit Blue Consulting
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Session 5: Program Design & Implementation |
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Moderator: Patrick McCarthy, Lockheed Martin
PowerHouse: How Zero-Interest Loans and Municipal Partnerships can Lead to Residential Renewable Installations
In 2008, Ontario launched a pilot program allowing two utilities to zero-interest loans to homeowners wishing to install renewable energy. Dubbed the PowerHouse Program, the program worked with local governments to overcome barriers such as municipal permits, interconnection issues and local tax rate implications. This presentation will highlight how the program overcame these barriers, as well as the successful marketing strategies used to to get the public onside.
Speaker:
Corey Diamond, Summerhill Group
Working Relationships in the Community and Government
Presentation reviews sampling of innovative partnerships that may be key to energy efficiency sustainability and good environmental practices. Presenter will discuss specific local governments and community partnerships that are achieving results and describe program benefits. Best practices and transferability of program model to similar communities included.
Speaker:
Lark Lee, PA Consulting Group
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Session 5: Energy Technology & Services |
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Moderator: George Phillips, Morgan Marketing Partners
CFLs Here, There, Everywhere! What's Next for California Programs?
Utilizing the California experience with CFLs, presenter will provide guidance on how to best continue in the maturing CFL market to fully capture energy savings. Learn where opportunities still exist. Paper also describes changes being considered to California’s CFL programs to quickly capture remaining opportunities.
Speaker:
Rafael Friedmann, PG&E
Lighting Update: LEDs and Wireless Controls
This presentation will explore two hot lighting technologies—LEDs and wireless controls—and look at where they can fit into DSM programs. Presenter will review the current state-of-the-art of LED lighting and identify the most promising applications. The benefits of wireless controls and emerging products will be explored.
Speaker:
Ira Krepchin, E Source
How Long do These Things Last? Measuring CFL Measure Life
Sponsors of energy efficiency programs in New England funded an evaluation of the measure life of residential energy-efficient lighting products. Presenter describes the programs addressed by the study and its methodology; discusses the evaluation process; and shares the end results and recommendations.
Speaker:
Lisa Wilson-Wright, Nexus Market Research
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| 3:00pm - 3:30pm |
Refreshment Break |
| 3:30pm - 5:00pm |
Conference Sessions |
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Session 6: Market Research & Evaluation |
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Moderator: Mary Sutter, Opinion Dynamics Corporation
Self-Report Methods for Estimating Net-to-Gross Ratios in California. Honest!
The net-to-gross approach is used to assess net impacts for ‘06-08 C&I programs with budgets in excess of $1 billion. Learn how this approach was developed, how it builds on existing social science research, and how it is being applied to the evaluation of California's non-residential energy efficiency programs.
Speaker:
Richard Ridge, Ridge & Associates
Nonresidential Audits: Digging Deeper Towards Causality
Reviews key findings from an effort to quantify nonresidential audit program net energy impacts. Program impacts, including the net impacts of rebates, and timing of savings relative to the audit presented. Analytical issues and pitfalls in evaluation that lead to errors in savings estimates exposed.
Speaker:
Christina Torok, Itron
Meta-Analysis of Net-to-Gross Evaluations: Results and Policy Applications
Comprehensive paper provides analysis of methods used to estimate free riders and/or net program savings. Results provide an important assessment of NTG-related market trends for key measures to help prioritize program efforts. Paper underscores importance and implications of defining net savings before launching evaluations.
Speaker:
Peter Lai, CPUC
Mike Rufo, Itron
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Session 6: Marketing & Communications |
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Moderator: Jim Stimmel, CLEAResult
Can Behavioral Programs Work? Schools for Energy Efficiency® Approach
Learn how a comprehensive, multi-year approach to behavior modification has succeeded in the K-12 sector. Highlights encompass program energy savings goals, results, case studies and a clear definition of the Schools for Energy Efficiency (SEE) program including structure, approach and lessons learned.
Speaker:
Joseph Hallberg, Energy Efficiency Programs, Inc.
Establishing a Blueprint for Change: The Marshfield Energy Challenge
Learn how NSTAR Electric launched its Marshfield Energy Challenge pilot program by promoting a three-pronged approach to reducing energy use for their residential and commercial customers and utilizing creative community outreach marketing efforts. Gain expertise on building successful community-based marketing campaigns.
Speaker:
Kathleen DeVito, Conservation Services Group
Reaching Future Customers Through K-12 Programs
Multi-media presentation investigates examples of successful outreach programs targeting grades K-12. There are many options for reaching elementary students, including through curriculum, assemblies, contests, fundraisers, solar demonstrations, and school audits by students. Case study examples identify key factors for successful K-12 outreach.
Speaker:
Gwendolyn Farnsworth, E Source
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Session 6: Pricing & Demand Response |
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Moderator: Dan Violette, Summit Blue Consulting
Impact Evaluation of PG&E's SmartRate Dynamic Tariff
Smart Rate Dynamic tariff is one of the very few tariffs that have been offered throughout the industry rather than through pilots. Presentation will provide estimates of the change in energy use by hour, for various customer segments, on critical event days.
Speakers:
Michael Alexander, PG&E
Josh Bode, Freeman, Sullivan & Co.
Peak Time Rebate's Dirty Little Secret
Utilities considering proposing a PTR program should attend. Presentation will reveal PTR's secret – customers could get paid for normal random variations in electricity use, resulting in potentially significant revenue loss. Causes will be examined as well as how utilities offering PTR are addressing this issue. Case studies included.
Speaker:
Craig Williamson, Energy Insights
Kelly Marrin, Energy Insights
Changing Direct Load Control to Price Responsive Systems
By allowing time-of-use pricing in demand response programs, utility rates can be assessed based on when the electricity was actually used. Examples of utilities implementing smart meter technology and demand response programs will be explained. Time of use pricing and consumer Net Metering benefits also discussed.
Speaker:
Eric Woychik, Comverge
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| 5:30pm - 7:30pm |
Reception |
| Thursday, 1/29 |
|
| 7:30pm - 8:30am |
Registration and Continental Breakfast |
| 8:30am - 10:00am |
Conference Sessions |
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Session 7: Market Research & Evaluation |
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Moderator: Rick Morgan, Morgan Marketing Partners
Is There Too Much of a Good Thing?
Ontario Power Authority administered five residential electricity conservation and load control programs concurrently in the same market during 2007 and 2008. This session comprehensively answers the question: Does having multiple programs in the market at the same time create synergy, cause confusion, or have no impact?
Speaker:
Bob Collins, Ontario Power Authority
Using Social Network Analysis to Advance Traditional Qualitative Methods in Evaluation and Program Design
Thought-provoking presentation will provide insights into the ways social network analysis can be used in energy-related evaluations. Parameters for the use of this technique are provided as well as a demonstration of how it was employed to conduct a more thorough process evaluation.
Speaker:
Caroline Wilson, Opinion Dynamics Corporation
How Can we Best Quantify Success of Marketing Outreach Efforts?
Rather than focus on whether marketing and outreach programs should be quantified, this papers discusses the ways in which the programs can be quantified. Speaker will provide case studies of evaluations that have been completed.
Speaker:
Anne Dougherty, Opinion Dynamics Corporation
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Session 7: Program Design & Implementation |
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Moderator: Sara Van de Grift, WECC
Designing an Early-replacement A/C Rebate Program for High Energy Savings
In-depth presentation of KCP&L’s unique Cool Homes program designed to reduce energy consumption and gain measurable, cost-effective energy savings that immediately impact the utility. Year-round program also offers HVAC contractors an inventive sales tool to help increase business during colder seasons.
Speaker:
Mike Schifman, Kansas City Power & Light
But Isn't Energy Efficiency Built into All Electronics?
PG&E undertook a study to understand what residential and small business customers look for when buying electronics. The research team uncovered surprising results. This session is a must for those intent on decreasing energy use of consumer and business electronics—a rapidly growing energy load.
Speaker:
Mateo Rando, PG&E
The Energy Performance Score, Where Efficiency and Sustainability Come Home
Learn about Energy Trust of Oregon’s new tool--the Energy Performance Score--that shows the Energy Index and Carbon Footprint of newly constructed homes in Oregon. Presentation provides direction to implementers on designing and launching a similar tool in their area.
Speaker:
Bob Stull, Portland Energy Conservation
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Session 7: Pricing & Demand Response |
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Moderator: Elliot Boardman, Peak Load Management Alliance
Case Studies of Outstanding Demand Response Programs
Ideal opportunity to learn from DR experts. Panel will feature three case studies (residential, commercial and industrial) of successful demand response programs. Presenters were intimately involved in the design, implementation and evaluation of the programs. Key findings will be discussed.
Panelists:
Mark Martinez, Southern California Edison
Michael Flores, Direct Energy
Paul Miles, PECO
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| 10:00am - 10:30am |
Refreshment Break |
| 10:30am - Noon |
Conference Sessions |
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Session 8: Market Research & Evaluation |
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Moderator: Katherine Johnson, Johnson Consulting Group
Industrial Behavior Change and Energy Savings
Northwest Energy Efficiency Alliance (NEEA) and its evaluation contractor, the Cadmus Group, has developed an initial set of conclusions and observations regarding implementing and evaluating behavior change, market transformation and energy savings in the industrial sector. Case study in food processing industry examined.
Speaker:
Robert Russell, Northwest Energy Efficiency Alliance
Industrial Customer Perspectives on Climate Change and Energy
Engaging paper presents survey results of decision-makers at industrial facilities in California and their perspectives toward resources, environment and energy issues. Perceptions focus on the interplay between energy use and other key factors, such as air emissions, wastewater management, freshwater regulation, and greenhouse gas mitigation.
Speaker:
Kelly Smith, Global Energy Partners
Raising the Bar with 8,760 Savings Analyses
Presentation examines the background, engineering and statistical challenges, and inherent benefits of reporting on 8,760 hourly impacts associated with compressed air, HVAC, industrial process, motors and refrigeration measure installations in large C&I retrofit and new construction efficiency programs in the Northeast.
Speaker:
Dan Barbieri, KEMA
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Session 8: Program Design & Implementation |
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Moderator: Lynn Stein, E Source
Silicon Valley Power's Data Center-focused Energy Efficiency Programs
Outline of SVP’s approach to developing and implementing EE programs that target data center customers. SVP’s aggressive program design, combined with the Silicon Valley community, makes this an ideal location to run pilot programs. Paper presents features of SVP’s EE efforts, hurdles and lessons learned.
Speaker:
Mary Medeiros McEnroe, Silicon Valley Power
Barriers and Opportunities in the High-tech Market Sector
Program administrators and implementers learn about the energy-related needs unique to the high technology market segment. “High-tech” sector will be defined, unique facility and equipment needs described, and key influences on decisions that impact energy use discussed. Pacific Gas & Electric’s High Tech Program case study reviewed.
Speaker:
Jennifer Holmes, Energy Market Innovations
Serious Programs for Plug-load Hogs and Phantoms!
Household electronics account for at least 11% of electric use. Session will raise awareness of the significant opportunity to reduce plug-load electric usage with programs that effectively target smaller customers. Paper includes case studies and results of new initiatives that will lead to better program design.
Speaker:
Carol Sabo, PA Consulting Group
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Session 8: Marketing & Communications |
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Moderator: Bill LeBlanc, Boulder Energy Group
Consumer Attitudes, Opinions and Purchase Intentions: The Solar Case
Little information exists concerning consumers’ attitudes and beliefs about rooftop solar equipment and the impacts those attitudes and beliefs have on their willingness to buy a system. This far-reaching paper provides practical and useful information for policy decision makers and those responsible for marketing this technology.
Speakers:
Susan Buller, PG&E
Michael Sullivan, Freeman, Sullivan & Co
Using Customer Intelligence to Enhance Energy Efficiency Program Effectiveness
Understand how advanced customer models can revolutionize the way small business energy efficiency programs are deployed. Attendees will learn new approaches to aligning customers with programs, effectively communicating program details and improving program performance. Presentation offers new tools to improve the way energy savings are delivered.
Speaker:
Wayne Willis, Detectent
Leveraging Energy Savings through Collaboration
Individual utilities across the country face common challenges: rising costs, implementation difficulties, and the need to deliver quality products and services to customers. By thinking, planning, and working together utilities can form partnerships and combine their resources to accomplish common goals. The utilities forming the partnerships of the Change a Light Program and the WashWise Clothes Washer Rebate Program have collaborated to combine and implement energy and water conservation programs. Prior to these efforts, the partner utilities had little ability to leverage the concept of energy and water savings through investment in Energy Star rated appliances and Compact Fluorescent Lightbulbs (CFLs). By combining their resources, the partners benefit through joint marketing, sharing of costs, and extension of the program to markets that may be otherwise inaccessible. Ultimately, the collaborated presentation of a single brand in the marketplace ensures message continuity and clarity for consumers..
Speaker:
Aimee Brown, PECI
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| Noon - 1:00pm |
Lunch - Sponsored by Opinion Dynamics Corporation |
| 1:00pm - 2:30pm |
Conference Sessions |
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Session 9: Technology & Energy Services |
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Moderator: Mark Martinez, Southern California Edison
Creating a Sustainable Solar water Heating Market in California
Opportunities and challenges with creating a sustainable solar water heating (SWH) market in California in panel format. Panelists describe objectives of a statewide SWH program, status of a pilot SWH program, and the role of the SWH industry.
Speakers:
Andrew McAllister, California Center for Sustainable Energy
Heidi Ochsner, Itron
Long Island Power Authority's LIPAedge Program
Discover benefits of LIPAedge program designed to assist residential and commercial customers to conserve energy while protecting the environment. Participants agree to installation of a programmable thermostat for their central AC and an communication board, which provides unique two-way, wireless communication.
Speaker:
Pat Dorsch, Long Island Power Authority
Even Couch Potatoes Can Save Energy with Dreamy Advanced Meters
Fascinating pilot takes a close look at whether non-price drivers (e.g., the desire to reduce carbon footprint) are more influential than price drivers in engaging customer participation and changing behaviors. Pilot project launched in summer 2008 will run through summer 2009.
Speaker:
John Laun, Apogee Interactive
Thor Bjork, Xcel Energy
Paul Nagel, Control4
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Session 9: Program Design & Implementation |
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Moderator: Susan Nathan, Applied Energy Group
How$mart Update: How Midwest Energy has Transformed the Rental Market
Update on How$mart reaches out to landlord-tenant community and focuses on raising energy efficiency standards throughout a diverse region. A model that can be used as an umbrella to finance energy efficiency improvements across other target markets provided.
Speaker:
Michael Volker, Midwest Energy
Ni hao! Howdy! iHola! Tales from Community Outreach Events
Implementers will gather promotional ideas for a variety of audiences, and evaluators will hear about applying ethnography, intercepts [I added this in] [strike out: neighborhood-based,] and other methodology approaches. Learn innovative ways to connect with hard-to-reach customers, and obtain methods to validate that customers are hearing and acting on messages.
Speaker:
Jennifer Finnigan, Opinion Dynamics Corporation
Slowing the Downward Spiral for Low-income Customers: A Utility's Initiative
An analysis of different low-income program concepts and two separate We Energies offerings are profiled. The paper will present the program concept, findings after the second year of a three-year program evaluation, and results of the program in terms of payment into the utility and other non-energy benefits.
Speaker:
Laura Schauer, PA Consulting Group
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Session 9: Policy |
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Moderator: Elizabeth Titus, NEEP
The Misguided Policy of TRC Screening for Individual Custom Projects
Interesting paper covers benefits and limitations of the widely used practice of using Total Resource Cost (TRC) as an eligibility criterion to determine if an energy efficiency project qualifies for a custom incentive.
Speaker:
Rich Barnes, KEMA
Using Efficiency Supply Curves to Understand and Target Efficiency Savings
Discover energy-efficiency supply curves as an effective tool that benefits both utility companies and the contractors they engage to help them develop productive strategies.
Speaker:
Scott Dimetrosky, The Cadmus Group
Alexander Miller, The Cadmus Group
Can You Really Get 20% Savings in 2020?
Creative paper provides guidance on setting long-term goals for portfolio standards and also supplies an overview of new technologies and practices that will replace today's common measures. Session examines what may happen when you run out of CFLs.
Speaker:
Liz Hicks, KEMA
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| 2:30pm |
Conference Adjourns |
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